As a member of the Unlimited Group, Fruition benefits from exclusive products and a powerful sourcing advantage.
Our Centre of Excellence near Johannesburg is the heartbeat of our operation. Every day, premium produce from South Africa and select international regions is received, processed and packed — over 70 lines prepared for daily dispatch to Woolworths stores nationwide.
Complementing local supply, our global grower network enables us to navigate seasonal change with confidence, ensuring quality and continuity throughout the year.
Our Network & Facilities
With our head office in Paarl and a specialised packhouse and Centre of Excellence near Johannesburg, Fruition is strategically positioned at the heart of South Africa’s distribution network — enabling efficient processing and direct delivery of pre-packed lines to Woolworths’ distribution centres, every day.
Quality, Assured
Quality underpins every decision we make. Our Quality Assurance team works across the full supply chain — from farm visits locally and abroad to rigorous inspections before loading and on arrival — ensuring only produce meeting our exacting standards reaches consumers.
Our Network & Facilities
With our head office in Paarl and a specialised packhouse and Centre of Excellence near Johannesburg, Fruition is strategically positioned at the heart of South Africa’s distribution network — enabling efficient processing and direct delivery of pre-packed lines to Woolworths’ distribution centres, every day.
Quality, Assured
Quality underpins every decision we make. Our Quality Assurance team works across the full supply chain — from farm visits locally and abroad to rigorous inspections before loading and on arrival — ensuring only produce meeting our exacting standards reaches consumers.
From Field to Shelf
Moving fresh produce well requires precision. Through disciplined coordination and care at every handover point, fruit moves from field to shelf in the shortest possible time — protecting freshness, integrity and eating quality while supporting responsible resource use.
Our People & Culture
Behind every delivery is a team of passionate, highly skilled people. Our culture is built on accountability, collaboration and respect — for the product, the process and one another — enabling us to deliver consistently, day after day.
From Field to Shelf
Moving fresh produce well requires precision. Through disciplined coordination and care at every handover point, fruit moves from field to shelf in the shortest possible time — protecting freshness, integrity and eating quality while supporting responsible resource use.
Our People & Culture
Behind every delivery is a team of passionate, highly skilled people. Our culture is built on accountability, collaboration and respect — for the product, the process and one another — enabling us to deliver consistently, day after day.