WELCOME TO FRUITION

Fruition is a leading, exclusive produce service provider to Woolworths, South Africa.

We founded Fruition in 2005 with our sole aim being to provide an excellent category management service to South Africa’s most loved food shop, Woolworths.

Being part of the Unlimited Group means that we can access exclusive products and draw on the unique sourcing experience held within the group. Leveraging The Unlimited Group’s strengths in this way helps us to manage numerous categories within Woolworths’ private label ranges and supply the very best fruit and vegetables daily.

Every day of the year, the best product from all over South Africa, and further afield, comes to our Centre of Excellence near Johannesburg. We invested in this facility with a view to providing a state of the art cooling, ripening and pre-packing facility for the increasingly sophisticated South African consumer. From here, we pack over 50 different lines of produce which is then distributed to Woolworths stores across the country.

WE ARE INCREDIBLY PROUD OF OUR PRODUCE

Every day of the year, the best product from all over South Africa, and further afield, comes to our Centre of Excellence near Johannesburg. We pack over 50 different lines of produce which is then distributed to Woolworths stores across the country.

OUR COMMUNITY

Food is lost or wasted throughout the supply chain every day, from initial production down to final household consumption. One-third of food produced for human consumption is lost or wasted globally, which amounts to about 1.3 billion tons per year*. Given the scope and reach of our group of companies, we acknowledge the influential part we play in the supply chains within which we operate. We must reduce waste wherever we can. We play an active role in supplying a number of different feeding schemes across the Gauteng Province from our depot in Johannesburg. Trucks are loaded daily from our Centre of Excellence with produce that doesn’t quite make Woolworths’ standard, and benefits those in some of the poorest urban areas in South Africa.